38th Annual PRIMA Conference - 20 - 22 May, 2007 - Past

38th Annual PRIMA Conference
20 - 22 May, 2007
Vienna Hilton, Vienna, Austria
hosted by MONDI
Paper, print and the new @ge
What are you doing in a changing world?
With today¨•s tight economy and overburdened decision makers, you need a strong value proposition to break through the clutter. You must grab customers¨• attention and identify and satisfy an unmet need that your target markets possess. Change has happened, there is no question about this. The question is, whether the pulp, paper and printing industries will be able to adapt their value propositions rapidly, going further than maintaining the status quo and trying to reduce cost, but build on value.
The first step in creating and adapting your value proposition is developing a depth of understanding of what you are facing. PRIMA 2007 will focus on the implications of change for our industries and how responsiveness to change can lead to new prospects.
CONFERENCE PROGRAMME
Sunday, 20 May 2007
Welcome Dinner
in the Vault of the Vienna City Hall hosted by Accenture
Monday, 21 May 2007
Keynote address
G??nther Hassler
CEO
MONDI BUSINESS PAPER
Setting the scene - paper & new media
Petter Eilertsen, Vice President and Director,
The Boston Consulting Group, Norway
BCG¨•s brand new study to be published in 2007 attempts to estimate global demand for graphic paper in light of increasing adoption of electronic media - and subsequent substitution of paper based media - by consumers around the world. It takes a consumer perspective, and the basis for the demand modelling studies consumer behavioural changes, how advertising is following consumers and how media players evolve their strategies.
A changing business world
The revolution in communications technology has changed consumers lives. Computers and the Internet, a seemingly unlimited number of television outlets and cell phones are just a few of new technologies that provide new avenues for obtaining news and information. Online news consumers are especially enthusiastic about the plethora of news choices. How will paper and print fit into the drastically altered media landscape? Listen to expert views of
Andy Chen, Digital Media Strategy Director, Isobar / Carat Global Management
Ewald Wessling, wesslingundpartner, Strategies for Media in Transition, Germany
Anders Berglund, Head of Sales, Aftonbladet New Media, Sweden
New media - new prospects
Fresh thinking, new initiatives and innovative business models: there are success stories to tell about paper and print! How responsiveness to change leads to new prospects will be shown by e.g.
Friedrich Huber, Partner Resources, Accenture, Austria
Bert Driessen, Manging Director, VistaPrint Netherlands
Hans Sohlstr??m, Executive Vice President Marketing, UPM Kymmene, Finland
Prof. Piet Bakker, Associate Professor, University of Amsterdam, Netherlands
PRIMA dinner
at Palais Ferstel hosted by MONDI BUSINESS PAPER
Tuesday, 22 May 2007
Global dynamics and forecast
A profound knowledge of the market place and the challenges ahead is essential for developing action towards maximising organisational responsiveness, dissipating risk and managing increasingly complex customer requirements. The second conference day will therefore provide the delegates with expert information about the Eastern European and Asian markets and their global interaction. This session also covers world macroeconomics and global printing capacities as some of the key influential factors of our industry. A short to mid term outlook for global pulp and paper markets will round up this unique conference for the paper and related industries that should not be missed.
World economy and the impact of energy
Prof. Andrea Boltho, Fellow and Tutor, Magdalen College, Oxford University
From emerging markets to global players
Eastern Europe: Mark Ushpol, Sales Director, MONDI BUSINESS PAPER
Asia: speaker to be confirmed
Global market trends & forecast
Facts and Figures on global pulp, graphic paper and print markets provided by
Robert Maynard Crooker Jr., Senior Vice President Product Strategy, Heidelberger Druckmaschinen AG, Germany
Tom Wright, Director, Hawkins Wright, UK
Martin Glass, Director, EMGE, UK
Afternoon programme
All delegates are invited to visit the mill of Mondi Business Paper at Ulmerfeld-Hausmening.
13.00 departure from the Hillton (lunch provided on board of the bus)
18:40 latest arrival Vienna airport or Vienna city.
There are flights to all major destinations that you will reach in time.
PRIMA - THE PAPER NETWORK
Paper & Related Industries Marketing Association
Hauptplatz 3
A-8010 Graz, Austria
Phone: +43 316 5737 2088 - Fax: +43 316 5737 206