Consumer/SOHO/SMB Markets: Big Volumes, Low Profits - Market Research 2006

Consumer/SOHO/SMB Markets: Big Volumes, Low Profits
Lyra Industry Reports
Publication Date: 14-APR-06
Pages: 22
Format: PDF
Price: $299.00
Delivery: Immediate Online Access
Description As vendors continue to look for new opportunities in the ink jet market and improve the price/performance levels of personal monochrome and color lasers, competition is intensifying.
This report, created from a presentation delivered at the 2006 Lyra Imaging Symposium, looks at the different classes of printers and creates a model and analysis of life-cycle profitability. The report explores key questions such as:
How will aftermarket supplies affect the profitability of home photo printing?
With little or no profit in the low end, is it too late for vendors to swim upstream?
With low average monthly print volumes in the low-end personal printer market, how can vendors achieve a faster return on these printers?
Table of Contents
Product Definitions
Key Findings
An Overview of the Personal Printer Market
Price/Performance Gap between Laser and Ink Jet Narrowing
Factors Contributing to Laser Popularity
Laser Bias
Home Networks
Color Laser MFPs
Factors Sustaining the Ink Jet Market: Yesterday and Today
Yesterday: Multifunctionality and Photo Printing
Today: Price and Performance Innovation
HP
Canon
Epson
Lexmark
Dell
Kodak
The Future of Personal Printing
Keys to Profitability
Case Studies in Razors and Blades
$100 Ink Jet Printer
$50 Ink Jet Printer
Personal Laser Printer
Beware of the Aftermarket
Conclusions

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