DMA Direct Mail Production Strategies Seminar - 04/18/2007 - New York, NY - Past

DMA Direct Mail Production Strategies Seminar - 04/18/2007 - New York, NY
Direct marketers are often shocked to realize that printing and postage typically eat up to 90% of a direct mail budget. Production and mailing are a huge hit on the bottom line and deserve at least as much ÇƒÏ if not more ÇƒÏ attention as is given to creative and list selection. Attend this seminar and examine whether or not you are spending your production dollars in the right way. Brush up on the fundamentals and learn the latest techniques of pre-press, printing, lettershop, and mailing all in one day ÇƒÏ and learn valuable tips for ensuring you produce your mail on time, on budget, and without error. Most important, learn how to take advantage of all the available postage discounts!
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New York, NY 10036-6700
Fax: 212.302.7643
Phone: 212.790.1500