Executing a Web to Print Strategy, April 12-13, 2007 - Past

Executing a Web to Print Strategy, April 12-13, 2007
For printers, web-to-print offers a new, much more convenient way to capture, manage, store, and retrieve customer information. It also increases the chance of repeat business by making it easy for customers to place orders and order reprints.
If you are planning on implementing a web-to-print solution, this program provides all the information you needÇƒÓtechnology options, benefits and challenges, and how to make the most sensible investment given your objectives. YouÇƒÙll also have the unique opportunity to create a sample web-to-print storefront using several of the top software programs available!
Attendees Will Learn
Çƒ¢ How lucrative web-to-print can be with a look at those doing
it successfully
Çƒ¢ Different types of web-to-printÇƒÓstorefronts, brand
management, and template-based systems
Çƒ¢ How to decide whether to build or buy a web-to-print system
Çƒ¢ Special web-based solutions for variable printing projects
Çƒ¢ Solutions offered in all categories and how they compare in
price and functionality
Who Should Attend
Çƒ¢ CEOs and Presidents
Çƒ¢ Vice Presidents
Çƒ¢ Operations Managers
Çƒ¢ Prepress Managers
Workshop Dates
April 12ÇƒÏ13, 2007 (Code G1340407)
July 16ÇƒÏ17, 2007 (Code G1340707)
Workshop Fees
PIA/GATF Member Rate $895
Standard Rate $1095
Workshop Leaders
Julie Shaffer directs the Digital Printing Council and E-Business Council at PIA/GATF. She is knownnationwide for her prepress expertise and is often called upon to conduct seminars at GRAPH EXPO¨? andother industry events. Shaffer is also the co-author of the popular book, The PDF Print Production Guide,2nd edition.
Dr. John Leininger, professor of Graphic Communications at Clemson University, has been teachingcourses in digital printing, flexography, lithography, and production management for over 25 years. He wasrecognized as Çƒ?Educator of the YearÇƒ? in 2004 by the Electronic Document Systems Foundation.