Gravure Association of America, Inc. - Gravure

Gravure Association of America, Inc.

Gravure Association of America, Inc.
75 West Century Road
Paramus, NJ 07652

Office Hours: Monday- Friday 8:30 a.m. to 5:00 p.m.

Tel: (201) 523-6042
Fax: (201) 523-6048
E-mail: gaa@gaa.org

We provide full consulting services (technical, marketing, and business), technical services, as well as operator certification to enhance the production and efficiency of the print process.

Our Mission Statement
The mission of the Gravure Association of America, Inc. is to promote the use of the gravure printing process for publication printing, package printing and product (specialty) printing. GAA resources are dedicated to the collection and dissemination of state-of-the-art, as well as historic, information pertaining to gravure technology, marketing, environmental issues, government regulations, education and training.

Vision Statement

The Vision of GAA is to be the marketing and technical resource for the Gravure Industry.

Our Goal

The goal of GAA is to build a positive public perception of the Gravure Printing Process so as to create a high demand for the use of the process.


About The Gravure Association of America, Inc. (GAA)

The Gravure Association of America, Inc. is a trade association. It was formed in January 1987 as the result of the merger of the Gravure Technical Association (GTA) and the Gravure Research Institute (GRI). Both GTA and GRI had been in existence since 1947. The two organizations consolidated their resources with the intent to create a more effective and responsive association.

Trade associations are formed to serve the needs of a focused group of people with common business professions, or interest. Members depend upon associations to advance common interests, to address economic and educational needs and to promote the status of their profession or industry. Dues are collected from members and used to fund the services provided by the association.

Gravure is an advanced, high-tech printing process operating the fastest and widest printing presses in the world. It uses a unique image carrier, a gapless cylinder that can be imaged directly from the digital data. Gravure was the first printing process to employ a totally digital environment. The Gravure Association of America, Inc. promotes the use of the gravure printing process for publication printing, package printing and product (specialty) printing. The resources of the associations are dedicated to the collection and dissemination of state-of-the-art, as well as historic, information pertaining to gravure technology, marketing, environmental issues, government regulations, education, and training.

The Gravure Association of America, Inc.:

Provides a forum for the exchange of specialized information through a network of GAA councils which address unique concerns and encourage the use of gravure. These councils include the Gravure Catalog and Insert Council, which brings together catalog and insert publishers as well as other direct marketers; and the Environmental Council, which acts as a liaison and source of information between the gravure industry and regulatory agencies.

Holds an annual industry-wide convention, which brings together a majority of the gravure participants and is devoted to the dissemination of information on gravure technology and markets. Attendees from all areas of gravure printing meet to exchange ideas and attend the annual business meeting of the association.

Sponsors a variety of educational seminars, symposiums and conferences to address the special needs of sub-groups within the association.
Maintains a core of technical committees, which address a wide variety of technical issues and standards for the industry. GAA maintains a leading role in the development of U.S. (ANSI) and international standards (ISO).
Provides direct, telephone support and in-plant technical assistance to member and non-member companies who require technical expertise.
Publishes GRAVURE Magazine, a bimonthly publication devoted to gravure printing. The editorial content includes technical information, industry news, committee news, and features on gravure buyers and events surrounding the people and the industry.
Maintains support for the Gravure Education Foundation, an educational foundation established in 1979 to raise funds to support gravure education. The foundation awards at least 16 scholarships each year in addition to giving direct grants to universities involved in gravure education

©2007 The Gravure Association of America, Inc.