High Gear Media Expands Publishing Reach and Content Syndication Network With Entertainment and Automotive Partnerships
High Gear Media Expands Publishing Reach and Content Syndication Network With Entertainment and Automotive Partnerships
May 19, 2009
PR News
PALO ALTO, Calif., May 19 /PRNewswire/ -- High Gear Media, a publisher of automotive digital media, today announced that NBC Digital Networks has tapped them to develop content for their online property, NBCAutoshow.com. High Gear Media also announced today that they've added Autotrader.com to their rapidly expanding automotive content syndication network.
"NBC Digital Networks creates opportunities for marketers to connect directly with niche audiences in their sweet spot," said Devin Johnson, VP, NBC Digital Networks. "We chose to partner with High Gear Media because their innovative approach to creating relevant and rich content enables us to support the growth and expansion of NBC Digital Networks' brand and assets."
High Gear Media is the first digital publishing and syndication platform that delivers relevant automotive content targeted at consumers' interests and lifestyle. The company operates 38 automotive properties, including TheCarConnection.com, GreenCarReports.com, MustangBlog.com, AllCarsElectric.com and AllAboutPrius.com.
Autotrader.com users can now access High Gear Media's unique "Bottomline" reviews where professional content is combined with a curated view of what automotive industry sources around the web are saying to create a well-rounded, easy to use review of any car.
"The media business is changing and we are the first to create a publishing model that provides contextual targeting by connecting relevant content with target audiences that have an affinity for a particular area of interest," said Hesky Kutscher, CEO of High Gear Media. "Our partnerships with NBC Digital Networks and Autotrader.com validates that our platform provides deep access into niche sites by providing multiple entry points into horizontal and vertical content."
About High Gear Media
High Gear Media is a next generation media company building a network of owned-and-operated websites for auto enthusiasts and consumers targeting their interests and lifestyle. Its first website, TheCarConnection.com, gathers the automotive reviews and articles from around the web and adds its expert editors' analysis and advice to help car buyers select the right car. High Gear Media has rolled out 38 sites in the network, including GreenCarReports.com, AllAboutPrius.com, AllCarsElectric.com and LexusReports.com. Companies using High Gear Media's automotive syndication network include Glam Media, YahooAutos, Oodle and SFChronicle.com, to name a few. High Gear Media is headquartered in Palo Alto, Calif. and received its Series A funding from Accel Partners and Greylock Partners.
