Imaging Trends and Opportunities in the Small and Medium-Sized Business Market
Imaging Trends and Opportunities in the Small and Medium-Sized Business Market
Lyra Industry Reports
Publication Date: 30-AUG-06
Pages: 18
Format: PDF
Price: $499.00
Delivery: Immediate Online Access
Description This primary research report examines U.S.-based small and medium-sized businesses' use of output devices such as printers, fax machines, scanners, copiers, and MFPs. The report identifies the number and type of devices installed, color usage, service and maintenance of equipment, future purchase intentions, brand preferences, and monthly page volume.
Based on an online survey of more than 300 respondents from companies with 5 to 99 employees, the report reveals that color is increasingly popular in the office environment. Respondents expressed more interest in acquiring a color laser device than any other type of output imaging device. Presentations and brochures are most frequently printed in color, followed narrowly by photographs.
Make sure your products have the feature sets that small and medium-sized businesses users want, are available for purchase in optimal locations, and are marketed to those who purchase these devices. Imaging Trends and Opportunities in the Small and Medium-Sized Business Market delivers the information you need to make critical product decisions for this market segment. Purchase your copy today.
Table of Contents
Introduction
Key Findings
Sample Characteristics
Device Ownership
Printer Ownership
A3 Requirements
Color Requirements
Decision Making
Purchase Intentions
Conclusions
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