Kodak Reveals True Ink Costs for Consumer Inkjet Printers Using QualityLogic Yield Test Results - Press Releases

Kodak Reveals True Ink Costs for Consumer Inkjet Printers Using QualityLogic Yield Test Results
May 10, 2007
Kodak
Kodak Reveals True Ink Costs for Consumer Inkjet Printers Using QualityLogic Yield Test Results
Third-Party Yield Data from QualityLogic Used to Confirm KodakÇƒÙs Claims that its Low-Cost Premium Inks Save Customers Up to 50% on Everything They Print
ROCHESTER, N.Y., May 10 -- The proof is in: Consumers save most when they print with KodakÇƒÙs inkjet printers. Eastman Kodak Company (NYSE: EK) today unveiled ink yield test results and cost-per-page analyses, confirming KodakÇƒÙs claim that KODAK EASYSHARE All-in-One PrintersÇƒÙ premium, low-cost ink saves customers up to 50 percent on everything they print, compared to similar consumer inkjet printers.
The company contracted with third-party testing lab QualityLogic Inc. to compare KodakÇƒÙs AIO printer ink yields to those of 12 other industry-leading printers. QualityLogicÇƒÙs testing of black-and-white and color/text pages meets the recently released ISO standards for measuring ink cartridge yields.
From QualityLogicÇƒÙs ink yield data, Kodak developed an ink cost-per-page analysis, comparing cost of ink and printer photo paper for all printer models tested. The analysis confirmed that in every case, Kodak EasyShare AIO printers offer consumers more pages for every $5 of ink purchased. Savings are based on printing of documents and photos, using average ink costs of comparable consumer inkjet printers.
Çƒ?In the spirit of giving consumers the most information possible, we are fully disclosing performance results for all the printers tested and how costs-per-print were determined,Çƒ? said Magnus Felke, product marketing director of KodakÇƒÙs Inkjet Systems Group. Çƒ?Consumers are frustrated with how much they spend on ink, and how little they get for the ink they buy. Kodak continues to change the game by finally equipping consumers with the data they need to make an educated purchasing decision.Çƒ?
QualityLogic tested the Kodak EasyShare 5300 All-in-One printer and competitive models for page yields using the ISO 24711, 24712 and 19752 standards for color and monochrome page yields, and their own methodology for photo yield. The page yields were then used by Kodak to determine cost-per-page findings. Detailed methodology and full test results are available on request to whitepapers@inkjetcpp.com.
About Eastman Kodak Company
Kodak is the worldÇƒÙs foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use KodakÇƒÙs system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images.
More information about Kodak (NYSE: EK) is available at www.kodak.com.
EditorÇƒÙs Note: Kodak corporate news releases are now offered via RSS feeds. Many RSS aggregators or readers, including my.Yahoo.com, NewsGator, and Google Reader, can be used to view these feeds. To subscribe, visit www.kodak.com/go/RSS and look for the RSS symbol. In addition, Kodak podcasts are viewable at www.kodak.com/go/podcasts. Podcasts may be downloaded for viewing on iTunes, Quicktime, or other PC-based media players. Users may also subscribe to Kodak podcasts via the iTunes store by typing Çƒ?Kodak Close UpÇƒ? in the search field at the top of the iTunes Store window.
2007