SMART PAPERS� SUPER-LUXURY KROMEKOTE BRAND ACHIEVES IMPORTANT ENVIRONMENTAL MILESTONE-FULL FSC CERTIFICATION
SMART PAPERS� SUPER-LUXURY KROMEKOTE BRAND ACHIEVES IMPORTANT ENVIRONMENTAL MILESTONE-FULL FSC CERTIFICATION
September 3, 2008
Smart Papers
Highlights:
--Kromekote FSC certification represents another marketplace first for SMART Papers
--Environmental paper company is transitioning operations to be 100% fossil fuel free and carbon neutral by late 2009
--Top companies use Kromekote for their most important branding and packaging projectsÛits mirror-smooth, ultra-gloss surface delivers high-impact, high ROI print results
--Kromekote is available in many colors, textures and finishes for offset and digital printing; its recycled papers feature 30% post-consumer fibers
HAMILTON, Ohio, September 3, 2008ÛSMART PapersÌ premium cast-coated Kromekote is now fully Forest Stewardship Council (FSC) certified, giving corporations and graphics professionals immediate access to the most luxurious and environmentally responsible printing and packaging papers in the world.
Kromekote is the first triple cast-coated brand to achieve full FSC certification. The achievement represents another important advance for SMART Papers and its commitment to supply the widest range of FSC premium coated and uncoated printing and packaging papers in North America.
ÏKromekote has always been a leader in terms of print performance and environmental responsibility,Ó said Doug Gruber, Senior Vice President of Sales and Marketing for SMART Papers. ÏNow with full FSC certification, mirror-smooth Kromekote continues its 80-year tradition of meeting and exceeding customer needs.Ó
SMART Papers is North AmericaÌs largest independent manufacturer and marketer of premium coated and uncoated printing papers. The company is currently building a new energy facility at its manufacturing center that will be fossil fuel free by late 2009, enabling all of the companyÌs papers to be fully carbon neutral. ÏSMART PapersÌ carbon-neutral future will give customers total confidence they are getting the most environmentally responsible printing papers available from any U.S. paper manufacturer,Ó said SMART Papers President Dan Maheu.
Ultra-glossy Kromekote is widely regarded by printers and designers as the Ïgold standardÓ in printing papers. Now, the brand sets a new Ïgreen standardÓ for premium environmentally preferable coated papers, with both FSC certification as well as papers with 30% post-consumer waste (PCW) fibers.
SMART Papers recently announced FSC-certification for its Kromekote Recycled products. TodayÌs announcement expands the certification to encompass the rest of the brand including Kromekote Text and Cover, Folding Board, Colors and Metallics, Foils, Textures and Digital products.
ÏCustomers tell us they want access to high-end FSC-certified printing papers,Ó said Chuck DeWitt, Director of Product Management for SMART Papers. ÏOnce our customers learned that we achieved FSC-certification for our Kromekote Recycled papers, they wanted to see the whole line certified.Ó
FSC certification confirms that fiber originates in or supports forests that are managed to meet the social, economic and ecological needs of present and future generations. The certification is important to paper distributors, designers, printers and corporations because it assures them that these papers meet all of the Forest Stewardship CouncilÌs high standards, the company said.
About SMART Papers
Hamilton, Ohio-based SMART Papers is the largest North American manufacturer and marketer of environmentally responsible, premium cast-coated, matte-coated and uncoated text, cover and writing papers. Used primarily in offset and digital printing as well as high-end packaging, the papers are marketed to paper distributors, printers, designers, specialty converters and consumers in North America, Europe and Asia.
Brands include Kromekote?, Knightkote? Matte, SMART DigitalÙ, Pegasus?, Carnival?, Synergy?, Passport?, Genesis?, Magna Carta?, SMART Brights?, Feltweave?, Nekoosa? Linen, Nekoosa? 25% Cotton, Nekoosa? Bond, Skytone?, Solutions? and Proterra?.
By late 2009, the companyÌs Hamilton manufacturing center will produce all of its papers using 100% cellulosic biomass, primarily tree, yard and wood waste. This will eliminate the use of fossil fuels and enable all papers to be designated fully carbon neutral. All pulp used in papermaking is certified by one or more of the following third-party organizations: the Forest Stewardship Council (FSC), the Sustainable Forestry Initiative (SFI), the Programme for the Endorsement of Forest Certification (PEFC) and the Canadian Standards Association (CSA). Many of the papers contain up to 100% post-consumer fibers and all are chlorine free.
SMART Papers supplies branded and specialty papers for a wide range of applications including corporate brochure and identity programs, annual reports, consumer labels and tags, high-end consumer packaging, stationery, greeting cards, invitations with matching envelopes, direct mail, security papers and gift wrap. Please visit www.smartpapers.com, call 800-443-9773, or contact your local paper merchant for more information. Customers may also order papers in any quantity at smartpapersstore.com.
CONTACT:
Tom Kleimeyer,
SMART Papers,
Hamilton, Ohio,
513-869-5288
